Elizabeth, what are you going to do when you grow up?

Since I let it slip on the radio last week, I might as well go public. Shenanigans are afoot.

Recap for those playing along at home: I left daily journalism in 2018 to pursue my masters degree in media studies while launching a freelance career.

This turned out to be quite a few eggs in the baskets I was balancing on both arms, my head and the tip of my nose. I learned quickly why I got sad smiles and headshakes from fellow freelance journalists when I said I’d be launching while doing grad school. The freelance career definitely brings in what I put into it, which I can track on my bookkeeping sheet: when I was crunching hard at school, the balance fell to a minimum; in the summer, it was soaring. Well, soaring to “subsistence living,” at least.

This may or may not be an accurate depiction of my home office.

Still, as I’ve said several times, my worst day in Career 2.0 still has not involved calling the family of a dead child and asking for comment. My barometer for stress is scaled differently.

And to be honest, working freelance suits my personality much better than working in a newsroom ever did. I enjoy the freedom and flexibility and the right to choose my own projects, even if it isn’t as lucrative as a steady paycheck. I’m still doing some local reporting as well as magazine work on a more-or-less regular basis, and writing about the things that interest me. One week I might write about balancing motherhood and an MBA program; the next about camping options along the great river road. And let’s not forget how many stories I could write about legalization of pot here in sunny Illinois.

Now as I approach the end of my masters program, I have to figure out what I’m going to do next. Originally I wrote a long and really boring explanation of all the options I considered before settling on my next step, and I have deleted it because if it bores me, I can’t imagine how stultifying it would be for you, Gentle Reader.

But something else has happened while I’ve been trundling my way through cultivation theory and media content analysis and many cans of Starbucks TripleShot: I’ve been able to take some writing classes.

What are you talking about, Elizabeth? You’ve been a professional writer since the mid-nineties!

True, but with the exception of a poetry workshop in high school, I had never taken a creative writing class in my life.

I always meant to do so – I must have signed up for fiction workshops at the University of Memphis three times, and always had to drop it because it conflicted with some other requirement for my major.

I went to untold numbers of author panels at conventions, read writing books and memoirs obsessively… but never took a creative writing class. I have had plenty of training in newswriting: undergrad included classes in story structure and investigative and feature reporting, etc. But never fiction or creative writing.

Last spring, I took a class in creative nonfiction from the English department, figuring it would help with the essays and long-form journalism I was trying to develop for my freelance work. I found it immensely enjoyable, and more importantly, my writing improved significantly.

When this last semester began, I enrolled in a graduate-level fiction workshop as kind of a trial run: could my ghosties and creepies and long-leggedy beasties translate in a literary environment? I’ve always had a taste for things that go chomp in the night, but the key to those critters and their ability to scare lies in characterization: characters with whom we can identify and language that evokes emotion. At its fundamental basis, writing of any genre must meet those needs to be truly impactful. So far, the workshop has been going very well, and I find I am viewing my own work and works of others in a new light.

So after long discussion with Jim, and a lot of personal contemplation, I rolled the dice and filled out the applications over the winter break.

Thus I am pleased to announce that I have been accepted into the MFA program for creative writing at SIUE, and will begin in the fall. This program involves intensive fiction workshopping and classes in literature as well as craft, along with a mid-program project involving writing and literacy in the community.

In academia, the masters of fine arts is considered a terminal degree – which sounds frighteningly fatal – and thus is given equal weight to a doctorate in most situations.

I have also been offered another teaching assistantship, so I will learn how to teach English composition at the freshman level. While I expect this will be the biggest challenge of my immediate future, it will also give me a much wider area of experience as an instructor. After I finish, I will be qualified to teach English comp, creative writing or journalism at the collegiate level, and if I cannot land a full professorship right away, it will at least give me a much wider variety of adjunct opportunities than solely teaching newswriting.

So it’s practical, and practicality always has to come first in my head. As I told Jim, the worst possible outcome of this insanity is that I’ll come out the other side with enough material for 1-2 more story collections, and that works fine for me.

But I am also very excited about this new venture. I’ve been given a warm welcome by my fellows in the MFA program and in the English department, and my short stories have already gained a good bit of success in literary magazines and anthologies after a looong dry spell. It’s odd that although my primary work for the past two years has been research-based rather than creative, I feel more creatively inspired than I have in at least a decade.

And when I look at the array of classes I get to take, it feels like an amazing privilege to be allowed to study there. Buckle in for a lot of discussion on sociopolitical allegory in the writings of African-American women or comparing the works of Walt Whitman and Emily Dickinson or comparing and contrasting dystopian and apocalyptic fiction. Squee.

(Oh, like it’s a shock to you at this point that I’m a book nerd. I mean, have you SEEN my house? We need more walls.)

The funny part of this process has been explaining to my cohort in media studies that yes, I am voluntarily and enthusiastically signing up for three more years of grad school. They think I’ve lost my mind (they might not be wrong). Three more years of stress and term papers, of wrangling being a student and a fledgling teacher at the same time, of wacky hours and too much caffeine and poverty – don’t forget the poverty.

And that’s where I really need to throw the bouquet to Jim, who is not only supportive of my insanity, but strongly encouraged me to apply for the MFA in the first place. This is not going to be easy on him, folks. Teaching two classes and taking three means that my time for freelancing will be even more limited than it is now, and that means he has to keep his second job for the foreseeable future to keep our family in milk and toilet paper (hot commodities, man). He’s about to graduate with his bachelor’s degree, which was supposed to be the time that he gets to relax a bit.

I hear from so many women writers who have husbands or partners far less supportive of their work, who resent the time away, who make them justify the hours and expense of developing a writing career, who dismiss their work because it doesn’t bring in as much money as a “real job.” I have been there before, and it kills the creative spark to such an enormous degree when your partner isn’t committed to supporting your success, however you might define that. It fills me with gratitude to have a partner who so completely stands with me and cheers on my successes (and pours the drinks for my failures).

Perhaps he understands because he is a writer himself, or perhaps he’s just that wonderful. I haven’t dedicated a book to him yet. But really, they’re all dedicated to him. It’s pretty much a given that without Jim’s unwavering support, sounding board, sanity check and P.S. health insurance, I could not do any of the things I’ve done or will do.

So this is what I’m doing for the next three years, and I thank all of you for your continued support, Gentle Readers – with extra-special thanks to my Patreon subscribers, who help make all this craziness possible by funding the water bill each month. Of course, if anyone’s about to reap the benefits of my new venture, it’s going to be them! You can feel free to join them, by the way, and get first looks at the stories I’ll be creating in my journey through the MFA. I might also share more writing craft essays, on Patreon and on Medium, and don’t forget the photos.

It’s going to be a grand new adventure.

As to what I’m going to be when I grow up? Who says I have to?

December Linkspam and Happy New Year!

It’s been a wild month to close out a wild year. The first week was consumed with finishing out the semester, writing term papers and grading my students’ projects.

Then I hopped a plane to Pennsylvania and Washington D.C., for my pilgrimage to the now-defunct Newseum and to visit my family. There are many photos and stories to be told there, and Patrons and Medium subscribers will probably see them first. You might consider subscribing! (See, I can be subtle…)

There are also shenanigans afoot. I’m not free to talk about them yet, but suffice to say “busy” doesn’t really cover it.

Toward the end of the month, I took a bit of a break and enjoyed the holiday with my family. I hope you were able to do the same. But now it is a new year, and we must roll up our sleeves and set about achieving the impossible on a daily basis.

Also this month:

Essays

The richest man in town (Medium)

Reviews/Blogs

CultureGeeks pick best movies of 2019 (CultureGeek)

News

‘Don’t become known as a pothead community’ (Highland News-Leader)

Highland residents to vote on pot issue (Highland News-Leader)

Report shows Highland pool is ‘functionally obsolete’ (Highland News-Leader)

Residents speak in favor of Highland pot dispensary (Highland News-Leader)

Photography

On Assignment: The Quad Preacher (Patreon)

November Linkspam

Happy to report that this month saw my first piece with a new client, Current Magazine. I’ll be following up with the ongoing controversy between NPR Illinois and the University of Illinois, which appears to have repercussions for most of public radio, so stay tuned! (so to speak)

Also this month:

Essays

Shopping in the pink aisle (Medium)

On a pilgrimage (Medium)

Reviews/Blogs

Fall tour wrapping up! (Donald Media)

#thankyoupatrons (Patreon)

That’s a wrap! (CultureGeek)

Fiction

Happy to report that Stories We Tell After Midnight has been a great success, and I’ve been so pleased to share space with fine authors.

I also received word that two other short stories have been accepted for a literary magazine, which is quite an honor. More about that later!

Also posted a new short story on the Patreon, accessible to $5+ patrons.

News

Highland residents strongly opposed to marijuana vote (Highland News-Leader, news)

Highland city council approves new building for seniors (Highland News-Leader, news)

Highland approves marijuana dispensaries (Highland News-Leader, news)

Will Highland teachers be allowed to carry firearms in the classroom? (Highland News-Leader, news)

September-October Linkspam

You know how every year I say, “Man, the fall tour is killing me. I’m not doing this to myself next year.” And then I do it anyway? Yeah, that’s what September and October have been like. I have not had a quiet weekend at home since Labor Day, and I won’t for several more weeks. I’m not complaining (much), because it’s an incredible privilege to be in high demand, for conventions and book fairs and other groups to seek me out and ask me to attend.

But holy Hera, am I tired.

In the meantime, I did some stuff. Here’s the collection of links from the last two months. Keep in mind that I post the best of my work on Contently, and I try to keep it at the top 100 pieces of the last five years, so if you want to read the collected works of one Elizabeth Donald, that’s a good place to go. In the meantime, here’s some of the work of the last two months:

Do keep in mind that Medium has a paywall after the first few reads, and Patreon requires a subscription. I would absolutely love it if you subscribed to my Patreon – starting at $1 a month – and I do my best to give my Patrons first crack at my work and plenty of freebies – like this month, when my Patrons got a free copy of the new anthology! (See more below.)

ESSAYS

How to survive a horror movie: 2019 edition (Medium, essay)

Jumping off the high dive: Freelancing the first year(Medium, essay)

La Gloria and five hours at the airport (Patreon, essay)

A petal of memory (Patreon, essay)

Castles and rocketships (Medium, memoir essay)

REVIEWS/BLOGS

Halloween Roundup! What’s your favorite scary movie? (CultureGeek, review)

Patreon bonus! (Patreon, blog post)

New anthology! (Donald Media, blog post)

Fall Deathmarch (Donald Media, blog)

NEWS

Residents raise concerns about Highland brewery (Highland News Leader, news)

Students protest quad preacher for ‘hate speech’ (Alestle, news)

Faculty Association selects new union president (Alestle, news)

SIUE students join anti-abortion rally at Planned Parenthood site (Alestle, news)

Plastic bag fee gets mixed reaction in Highland (Highland News-Leader, news)

Highland forms historical advisory council (Highland News-Leader, news)

Highland tobacco sales now limited to 21 and up (Highland News-Leader, news)

Highland ranks as one of the safest cities in Illinois (Highland News-Leader, news)

Highland set to host Street Art Festival (Highland News-Leader, news)

Highland schools get technology upgrade (Highland News-Leader, news)

People who work from home in Highland now face fewer obstacles (Highland News-leader, news)

PHOTO ESSAYS

History on Tap: The Schott Brewery (Patreon, photo essay)

On assignment (Patreon, photo essay)

Photography: On assignment (Patreon, photo essay)

MAGAZINES

Here are some of the best methods for evaluating college diversity (DiversityIS, magazine article)

And finally… Stories We Tell After Midnight came out this month. It’s the first anthology from Crone Girls Press, and I’m delighted to have a story in it. You can pick it up on the Literary Underworld, or click through to Amazon here for the ebook. If you’re a Patreon subscriber, you get it FREE! Isn’t that worth subscribing?

spooooooky.

Fourteen months and counting.

A cute article from the Freelancers Union caught my attention this morning: This freelancer threw herself a company party and you should, too.

It’s a little too cute – I can’t quite get behind giving myself a speech or a team-bonding activity with just me. But I can definitely get behind the happy hour.

In all seriousness, somehow the one-year anniversary of Donald Media kind of slipped my attention. July 27, 2018 was the day I departed the world of daily news, but this site launched more than a month beforehand: June 11, when I announced my impending departure and launched the Patreon, which was my first freelance endeavor.

It’s funny – a lot of the things they tell you to do when you go freelance were impossible for me. I could not begin freelancing on the side to build up a client base while I was still at the newspaper, because it would have been a violation of my terms of employment to write for competitor papers while I was on staff. Other than my fiction work , I had to wait until I was actually gone before I could query potential clients.

It’s kind of like jumping off the high dive and waiting until you’re in midair before you see if there’s water in the pool.

I didn’t go splat. I didn’t immediately start making six figures, either. I started in what I knew – local news – and that continues to be a major income stream for me. I branched out into magazines and find that they really suit me well. I used to joke at the newspaper that I was built for magazines, because I was famous for writing too long. It turns out that wasn’t a joke.

I did stumble quite a bit that first six months, because I realized why the experienced freelancers shook their heads sadly when I shared my exciting plans to freelance full-time while going to grad school. That first semester nearly killed me and I was only taking two classes and teaching one. This semester is actually easier with three classes as student and one as teacher, because two of them are independent studies. And by “easier” I mean that I’m not staring at myself in the mirror and chanting “you have not made the biggest mistake of your life” and “yes, you are smart enough for this.” They shook their heads because they knew that “full time” for a freelancer is a hell of a lot more than 40 hours a week punching a clock at a desk.

It did get disheartening sometimes, especially in those early months when I only had one or two clients and my Contently portfolio was thin. There’s also the matter of my family: I have a husband and son who are also in college, and sometimes we are up to our eyeballs all at the same time. I have an obligation to my family for my time, support, food and finance, and that requires diligent effort.

Then my work took another side turn when I took a class in creative nonfiction. It was just supposed to be an elective to supplement media studies, but it turns out I absolutely love it. I was always writing creative nonfiction in the form of personal essays and the occasional rant, but I didn’t know there was a form to it or that I’d be really good at it. Or that people would pay me for it.

In many ways, the practice I got in that class has reformed my image of what Donald Media can be – and really, Donald Media is the term for all my freelance work under one umbrella:

  • Local news reporting (including the student newspaper)
  • Magazine journalism.
  • Volunteer work with SPJ and public speaking advocacy for the profession.
  • Photography, both news and artistic.
  • Creative nonfiction/essays on Patreon and Medium.
  • The blog series: CultureGeek, Patreon, Literary Underworld, and here.
  • Editing and writing coaching in fiction and nonfiction.

All of that is partnered with my fiction work (albeit only short stories until I finish the bloody masters), my teaching, and of course school. I need to pass this semester and two more classes next semester, finish and defend Ye Olde Thesis, and I’m done. I will have the masters, which makes me eligible to teach.

It looks like a lot. It IS a lot. I’m working harder than I’ve ever worked in my life, and with that I include the 65-hour weeks constantly on call at my first full-time reporting job with a baby at home.

And yet. It’s stressful and difficult and the money is what it is and sometimes I have to chase it. But I have the great privilege of doing the work I love and being my own master, and I wouldn’t trade that for anything.

So, happy year one to the troops, congrats on all we’ve done, and here’s to that happy hour.

July linkspam, new outlets and more!

It’s been a crazy busy month, though one of the weirdnesses of freelance magazine writing in particular is that you’ll do a pile of work in July, but it doesn’t appear until September or November. Still, by my standards, July was a bear of a month.

This month I celebrated my one-year anniversary of full-time freelancing, and we haven’t been evicted yet! I go into greater detail in “One Year Later” as listed below, but suffice to say it’s been an interesting, rewarding and ultimately positive experience, and I have a lot more to learn.

Also, this month I launched on Medium, which allows me to share essays and get paid by the click. I’m still figuring out exactly how it works, but a lot of good writers seem to be making money there, and what I’ve read so far is good quality. Please feel free to check out my page, and if you are so moved to click and “clap” for my work, it is deeply appreciated.

Here’s what went public this month:

Endgame checkmate (CultureGeek)

Today we celebrate our Independence Day (CultureGeek)

Behind the lens: Work featured in photography exhibit (Donald Media)

9-year-old serves as ‘mayor for the day’ (Belleville News-Democrat)

Highland to upgrade water plant (Highland News-Leader)

I don’t know if it’s art, but I know what I like (Patreon)

Roundtable: Spider-man: Far From Home (CultureGeek)

Highland Street Art Festival goes forward despite city opposition (Highland News-Leader)

Another roar at Pride Rock (CultureGeek)

Highland votes in favor of fewer construction inspections – with a twist (Highland News-Leader)

Cyberattack causes major outages on campus (The Alestle)

The National Aquarium (Patreon)

Here comes the sun: Sgt. Pepper’s is a big hit (The Alestle – my first restaurant review!)

Highland High School graduate gets perfect ACT score (Highland News-Leader)

One year later (Donald Media)

“Alleged victim” (Medium, a rewrite of a previous essay.)

“What do you like to read?” (Medium, see above)

In addition, you may have heard about a recent incident in which a high-ranking political operative admitted impersonating a student journalist in order to get into a conference call with a candidate from the opposing party and lob accusations at her. As president of the St. Louis Society of Professional Journalists, I wrote a statement condemning the action that was endorsed by a majority of the St. Louis SPJ board, and our statement has since been picked up by other news outlets, including the Telegraph and the Intelligencer.

Here’s the statement.

As it discloses, I am personally affiliated with The Alestle at SIUE, having served on its board for years and worked with the students this summer in an editing and advisory capacity; and my SPJ vice president is the Alestle program director. However, I believe this gives our opinions greater weight, not lesser: we know for a fact that this “student journalist” does not exist, and our responsibility to call out unethical behavior per the SPJ Code of Ethics is not lessened by our connections to the student newspaper.

Finally… I didn’t write this one. But the local newsmagazine, Edge of the Weekend, featured my family in an in-depth profile for their back-to-school edition. The weirdness of three family members all going to college together finally made print. The photos used are mine, because my menfolk are my favorite photographic subject. Many thanks to Jill Moon, magazine editor for Hearst Illinois, for thinking of us.

We’ve gotten a lot of attention on this story, and it’s been really sweet to see how many people are cheering us on and supporting us as we enter our second year of family-wide higher education and abject poverty. Six jobs, three tuition bills, two impending graduations and one car. It’s been… interesting.

And in three weeks…. here comes the fall semester!

One year later

It’s been a year, and coincidentally I was back in the newsroom for a few minutes.

One year ago today was my last day at the newspaper, capping 18 years in one newsroom and 21 years in daily news. It was chaos, of course: the paper in the middle of another round of layoffs, and the president was in town, which meant a number of our people were out of the office being jeered by the public so they could cover his speech.

It was bittersweet and strange, a bit like that dream when you’re falling slowly down a flight of stairs and you wake up before you land.

It was nostalgic, with a lot of memories from nearly half my life bound up in the place and in the people, enough that I needed to encapsulate those memories in a photo essay and, eventually, in writing. 

There’s a better analogy than the falling dream. It’s like jumping off the high dive without being able to tell if the pool below you is full of water, and you’ve got your family handcuffed to you. It might be easier to make that jump when you’re only responsible for yourself and maybe a cat, but when you have other humans depending on you, it’s frankly terrifying.

Could I manage to earn a masters degree in two years while freelancing? Could I gain enough skills and academic credentials to land a full-time teaching position and continue to be of service to my profession? Could I juggle all of these responsibilities while not starving to death or starving my family?

I spent the first few weeks of grad school convinced I had made the second-worst mistake of my life. I didn’t fit in, I was too old, my writing style was entirely contrary to academic expectations, the theoretical and philosophical aspects of research and analysis were… daunting. We’ll go with that. 

But somehow I passed, re-learned academic style (still a work in progress), and began research projects that reflect my passions and aspirations. 

I am officially halfway through my masters degree in media studies, and no one has yet chased me off the campus shouting, “Heretic!”

And I love teaching.

I’m not good at it yet. I’m capable, and I’m learning. My students seem to appreciate me, though I don’t think they appreciate the unannounced news quizzes that pepper the semester’s fun. (Too bad, kids. That’s what you get for drawing me as a professor.) More importantly, their writing seems to improve from the beginning of the semester to the end. 

It’s quite clear to me how much I have to learn in this new profession, but I really love it. I don’t know if I’ve yet converted any students to leap into news reporting as a profession, but they seem to gain a greater appreciation for journalism, at any rate. If I can train them to evaluate good, balanced, smart reporting, to follow the news from multiple outlets and figure out the real from the fake, if I can open their eyes just a bit to the importance of journalism, then I’ve succeeded in my mission, whether or not I get them to become reporters.

The freelancing has been a slower launch, partly because I had no idea what I was doing. If there is a craft to cold-pitching stories to editors, I have yet to master it. But thanks to a number of contacts in the industry, I’ve started to develop some regular recurring gigs, working with local news organizations and some magazines, as well as my fiction editing work. 

The photography has mostly been going to the Patreon, which has been an utter delight. It launched shortly before I left Ye Olde Newspaper, and I’ve experimented with a lot of different content. I’ve tried fiction excerpts, nonfiction essays/rants, photo essays, travelogues, even a recipe or two. The Patreon has become an absolutely essential part of my family’s income, but I have also found it wonderfully stimulating in a creative sense. I’m always thinking of new ideas to share with the Patrons, of places I can go and photos to shoot that might interest them. 

All through the spring semester, I ran the Door Project: I covered my office door at the campus with Magnetic Poetry words, and photographed the fascinating (and occasionally silly) poems left by anonymous passers-by. All of it was chronicled on the Patreon, with a summary on Donald Media.

The last few weeks have been consumed with compiling a promised ebook for the Patrons, for those who joined the Patreon during my birthday week and my original audience members. We’re minutes away, she said as she took a hammer to the algorithm that keeps deleting her footnotes. Another thing I’d never done before: Self-publishing. I’m not sure if it counts, since it won’t be available to the wider public. But it’s definitely on my horizon.

Today was the anniversary, and it was actually a quiet day. The Boy was off to a ballgame with his father, who is in town for the weekend. The Man had to work. So I decided on a whim to drive down to Eckert’s Farm in southern Illinois, because they had created a maze of giant sunflowers. It’s like a corn maze, but all sunflowers, and those things get crazy tall. I thought it would make for some fun pictures for the Patreon, and I was able to pick up some fresh peaches and other tasty items.

And on my way back, I stopped by Ye Olde Newspaper.

It wasn’t actually out of nostalgia. My former work twin* messaged me earlier in the week that a package had arrived for me. I was not sure who had missed the memo after a year that I was no longer employed there, but after she ascertained that the package wasn’t ticking, I promised I’d drop by the next time I was in town. It so happened that the newspaper is only a few minutes away from the farm.

Fortunately there were folks I knew on duty, and we chatted for a few minutes as I collected my package (a book for review). It was good to see the newsroom again, so familiar it might as well be an old apartment where I once lived. It helps that newsrooms never change; they switch out the posters or the computer screens once in a while, but fundamentally, they never change. I promised not to steal anything on my way out the door. 

It felt like full circle. I left a year ago not knowing if there was anything else I could do in this world that would be worth anything to anyone, much less could feed my family. I left in a bittersweet tang that I once described as eerily similar to the emotions of my divorce: regret, sadness, firm resolve that it was the right choice while coated in fear that it might be a terrible mistake. 

It’s a frightening thing to imagine that you can have a different life, but it’s also a freeing moment, what my good friend Frank Fradella might call the Possibility Sense. (You should totally check out Frank’s new book.)

There was no way I could have managed this far without my terrific fans who keep buying my work, clicking the links and supporting me, particularly my wonderful Patrons. Special thanks and a round of applause should go to my beloved menfolk. My husband Jim is carrying more than his fair share of keeping the roof on while I go through this crazy balancing act, and has never wavered in his support. My son Ian has been wonderfully supportive, as well as quite sanguine about going to college with BOTH parents. We’re a team, helping each other through one of the hardest times in our family life, and I couldn’t be more blessed with their love and support as I wade into the final rounds.

We’re still waiting to see if the landing is a splash or a thud. Ask me in another year.

* Her name is Elizabeth O’Donnell. When she was hired, I introduced myself as “Elizabeth Donald, and we are so going to be getting each other’s phone calls.” I was not wrong. 

June bylines

Colleges help students with autism reach higher education (Diversity IS Magazine) – this actually published in May, but I missed it for last month’s roundup.

Inspection debate in Highland still simmering (Highland News-Leader)

Highland Council mulls over allowing food trucks (Highland News-Leader)

The Spindler Building: If Walls Could Talk (Patreon)

Dark Phoenix rises, and it’s not so bad after all (CultureGeek)

“Alleged victim” (Donald Media)

The Alestle asks: What’s your favorite MRF memory? (The Alestle, just compiling quotes this time with photography in the gallery)

The historical marker sits close to the road, while the site itself is somewhere back in the trees. The land that once housed the Mississippi River Festival’s music acts has since been used as a radio-controlled airplane field, an outdoor astronomy lab and the current

Highland city leaders decide against granting funds for Chamber’s art festival (Highland News-Leader)

Highland weighs number of inspections required for new housing (Highland News-Leader)

Fiction: Prologue to Yellow Roses (Patreon)

Note: I have finally remembered to update my Contently site with more samples of my work. I try to keep it at no more than 100 clips, a sampling of my various nonfiction works. Click the link to see more.

May bylines

One of the weird things about being a freelancer is that you never quite know when your work will run, and when it does, you aren’t always able to snag a link. However, as you know, I’m working for a lot of local, regional and national publications as a reporter, editor and photographer (and available for more!).

Here are some of my recent bylines:

Philadelphia college aims to address lack of rural healthcare in southern Georgia (INSIGHT Into Diversity Magazine)

Highland buys land to move public safety building project forward (Highland News-Leader)

Historic Spindler building enters final days (Belleville News-Democrat)

Highland council rejects all bids for new public safety building (Highland News-Leader)

CultureGeek: Summer Movie Round-up!

The Troy Times-Tribune has recently moved into the wild, woolly world of the internet, so I’m not sure any of my stories are live there yet, but I do hope you’ll bop by and support them. I’ve been covering the Madison County board for them since fall.

On the Patreon: a photo essay on the Sauer Castle in Kansas City, which I shot several months ago; and a short essay titled “Full Circle” about returning to student journalism after 22 years as a pro. Subscribe!

Authentic social media marketing without losing your mind

I had the pleasure of visiting with the Midwest Editorial Freelancers Association this week, to hear expert Solange Deschatres of SCORCH talk about social media branding.

SCORCH is right here in St. Louis, but it has a very high-level profile among social media management. Clients include Microsoft, LinkedIn, GE, Annuitas and more. Since my social media strategy has basically been “yell at people on Facebook, retweet on my two Twitter accounts, forget that I have an Instagram, and check into LinkedIn once a month or so,” I clearly need some help.

Deschatres says the main thing is “really putting yourself out there and being authentic, being true to you.” That may sound simple, but it’s not. A lot of people, including weirdo creatives like me, will chase trends and try to do the New Thing because they think it will catapult them to immediate success. But it comes off as stiff, trying to hard, the message hidden under layers of shellac, Deschatres said.

Videos are intensely popular on social media, Deschatres said, so even if your video is just a few minutes of you talking into the camera, go on and post that video. I can personally affirm this from the last few years at the newspaper; even if my news video was thirty seconds of the police chief repeating the basic facts that are already in the story, people would click it.

It’s counter-intuitive to me, since I’m very words-focused; I am the person who scrolls past the news video in favor of text even on broadcast news sites; who can’t stand audiobooks and gets annoyed when people read the text at me. Oh, just give it here and let me read already.

But video is the thing. Wait, didn’t we just tell you not to chase trends? Yes, but instead of chasing the trend, try to find a piece of the trend that fits what you do and run with that, Deschatres said.

Another huge key is consistency. Post often, and post regularly. “You are not going to become an overnight internet sensation,” Deschatres said. “People build their audiences over years and years… It’s the consistency that matters.”

We talked for a good bit about the different kinds of social media and their focus. Writers are on LinkedIn and Twitter; Instagram trends young while Facebook trends middle-aged and older; and of course Google Plus is dead.

That’s demographics, though; think about what you’re marketing before deciding which medium to use. My photography, for example, should probably go up on Instagram rather than Facebook, where it’ll get traded around like a meme. (Naturally, much of my work is going first on the Patreon, but hey, a woman’s gotta make a living until she wins the Powerball.)

And please, give up the whole “I don’t ‘get’ Twitter” or whatever excuse you’re using for not stepping out of your comfort zone. A creative who is actively trying to sell and make money at art needs to be present online to be present at all, and that means spending time in social media that you may not prefer. Curate your feed, protect yourself, but don’t be silent. None of us can afford silence.

Some Facebook groups are still useful despite the ever-changing and annoying algorithm – that might be just my own opinion, but Facebook’s algorithm has generally made marketing on the behemoth site a nightmare and a half. But niche groups can provide connections and keep you aware of opportunities, Deschatres said.

Did you know that LinkedIn has a Facebook-like feed where you can post content and follow or unfollow other feeds? Did you know LinkedIn has its own news service posting original content? Many of us (myself included) tend to think of LinkedIn as a place to post your resume and job-hunt. But Deschatres says the content has shifted to become a little more personal, not just buttoned-up business press releases.

In part, she says, that’s because the nature of business has shifted. “People can smell BS a mile away,” she said. “Business decisions are also emotional decisions… they’re making it about choice.”

So while you can’t be everything to everyone – and if you try you’ll muddle your message to the nth degree – you can target your appeal to the right audience. Even big companies like Microsoft are looking for small, local companies like SCORCH, seeking nimble and creative workers they can work with from anywhere, she said.

While you’re figuring out where to be and how often to be there, also consider your content. How-to’s and a look inside your creative process are wildly popular, rather than sharing the content itself, Deschatres said. “There’s lots of content out there, but there’s only one you,” she said. “It’s not so much about promoting the work, it’s about promoting you and your expertise, what you bring to the table.”

A few key points:

Think about your reposts. Remember that a retweet may or may not be considered endorsement, but it can reflect that way no matter how many disclaimers you put on your profile that no one read.

• Beware of politics. No one says you can’t say what you think (unless you’re doing news, in which case you should already know the inherent ethical problems with wading into politics while reporting.) But keep in mind that clients and customers will be reading it, and it can cost you dearly. That also goes for authors fighting with reviewers; really, guys, nobody wins that fight. Have a drink and move on.

• There’s no such thing as posting too often. This flies in the face of what I’d heard before, but that was in the early days of stone knives-and-bearskins internet, and now Deschatres said you have to speak often to be heard. “The biggest detriment to your brand is not posting too much, it’s posting too little,” she said.

You can manage this in part by scheduling your posts. Set aside some time to come up with posts and schedule them at the times when people are most often online. Tweetdeck is free and fairly simple to use for managing multiple Twitter accounts (I have five, because I’m insane). I was using HootSuite to manage Facebook, but when I tried to go to the paid version they made me mad with billing problems and borked-up service. You can look into Later or buffer, which have free or low-cost options; if you’re a company willing to spend some money, Sprout Social seems to be very popular, but it’s $99 a month, so that’s pretty much out of the reach of most freelancers, I would think.

While social media can therefore become your part-time job – and don’t we all have awesome things we’d rather be doing? – you can manage it with an editorial calendar. I did this myself when I decided to go freelance. It’s separate from my usual “where do I need to be and when is that doctor’s appointment” family calendar, which is color-coded and coordinated with husband and son for our collective sanity.

My editorial calendar, however, has set deadlines for my freelance projects and research projects, as well as recurring deadlines for blog posts, newsletters and social media. Of course, sticking to those deadlines is always the challenge, which is why I know there will be two more essays written this weekend, along with two freelance news articles, a newsletter, and more literature review for the grad-school research. This is while I’m selling and signing at the Dupo Art Fair and running a charity book sale at Leclaire Parkfest, so keep your life in mind when you set up this calendar. Let it fit into your life, not the other way around.

But don’t ignore it. Whether we like it or not, social media is the future, and while it will change and evolve over the years as it has since it was bulletin boards and AOL chatrooms, it is where people are finding their business partners, clients and contractors. If you’re living the freelance life, you need to be out there.

“Think in advance about what you’re going to do, but as long as you get something out there… Social media presence is by definition about being present,” Deschatres said.

To that end, if you want to find me on social media, here are my various locales:

Facebook: Personal and journalism

Facebook: Author page

Twitter: Personal and author

Twitter: Journalism and grad school

Twitter: SPJ

LinkedIn

Instagram (But please don’t check this yet. I need to get my teenage son to help me figure out how to use it…)

And, of course… THE PATREON.